Fractional CMO for startups.
Marketing consultant and growth partner for serious teams.
Work with early-stage and growing startups that have a small marketing team and need senior direction without hiring a full-time CMO.
As a marketing consultant, I help these teams build repeatable marketing: clear positioning, clean funnels, disciplined experiments, and a plan everyone knows how to execute on Monday morning.
I’m also the Co-founder at GainScale, where I lead growth strategy and execution for D2C and marketplace brands.
What I Do
Fractional CMO / Digital Marketing Consultant
Clear strategy, team guidance, and execution discipline—without the full-time cost. Hire me as fractional CMO. I help founders build a sustainable digital marketing strategy that supports long-term growth.
Growth Marketing Agency (GainScale)
Full-funnel growth for D2C + marketplaces: acquisition, conversion, retention, analytics. Turning marketing data into predictable growth with disciplined execution.
Fractional CMO / Digital Marketing Consultant
Clear strategy, team guidance, and execution discipline—without the full-time cost. Hire me as fractional CMO. I help founders build a sustainable digital marketing strategy that supports long-term growth.
Growth Marketing Agency (GainScale)
Full-funnel growth for D2C + marketplaces: acquisition, conversion, retention, analytics. Turning marketing data into predictable growth with disciplined execution.
About Pushkar
I’m a marketing leader, business growth consultant, marketing consultant and fractional CMO. I’ve worked across growth, brand, and analytics—inside fast-moving companies and with large brands.
Most teams don’t need more marketing. They need clear priorities, clean measurement, and consistent execution.
15+ years across brand, media, content, and research-led marketing.
Worked with brands like Coca-Cola, Carlsberg, McDonald’s, Vodafone, L’Oréal, Netflix, Cadbury, Vedantu, Scaler (and more)
About Pushkar
I’m a marketing leader, business growth consultant, marketing consultant and fractional CMO. I’ve worked across growth, brand, and analytics—inside fast-moving companies and with large brands.
Most teams don’t need more marketing. They need clear priorities, clean measurement, and consistent execution.
15+ years across brand, media, content, and research-led marketing.
Worked with brands like Coca-Cola, Carlsberg, McDonald’s, Vodafone, L’Oréal, Netflix, Cadbury, Vedantu, Scaler (and more)
What I Believe
As a brand strategy consultant, I believe in:
“More channels” is not a strategy. The funnel has to work first.
If positioning is vague, CAC becomes expensive.
Data doesn’t replace judgment—but it should keep us honest.
Consistency beats intensity. A good weekly cadence compounds.
What I've Done
Co-founder, GainScale
Lead growth strategy for D2C + marketplace brands; delivered 4x–6x growth, ~3x efficiency, and scaled to 30 Cr+ ARR. Built and executed full-funnel acquisition strategies, aligning paid media, content, and retention.
In Ed-Tech
Managed a marketing budget of over 100 Cr annually. Built and improved organic funnel; managed brand spends, budget allocation, and measurement; led brand research & analytics projects. Led early-stage category strategy, positioning, and launch readiness.
In Media Planning & Buying
Led media planning & buying for ₹3,000+ Cr in spends (ATL, digital & BTL), driving insight-led strategy, advanced analytics, data tools, and optimization across regions, categories, and large client portfolios.
In Marketing Analytics & Research
Led end-to-end marketing research and analytics, driving media optimization through modelling and simulations; managing teams and clients; ensuring delivery quality; and building profitable research solutions.
What I'm Known For
- Building a practical growth strategy that the team can actually execute
- Full-funnel thinking: from message → traffic → conversion → retention
- Balancing creativity with discipline (brand + performance)
- Bringing structure to marketing teams that are busy, small, and stretched
Where I'm Most Useful
When the company is growing, marketing is busy, and things are starting to get messy—channels, teams, budgets, and metrics pulling in different directions. That’s usually when I step in to help clarify things.
How I Work
Two clear tracks—depending on what you’re trying to achieve.
Fractional CMO / Marketing Consultant Services
Best for: Early and mid-stage startups with a small team that needs senior leadership—without the full-time hiring cost.
My marketing consultant services combine executive-level strategy, team leadership, and practical execution to help startups scale with confidence.
What you get
- Strategy that fits your stage: ICP, positioning, channel focus, budget logic
- A weekly operating model: priorities, experiments, review cadence, decision-making
- Team leadership: coaching, role clarity, hiring support when needed
- Full-funnel ownership: acquisition → conversion → retention loops
- Measurement you can trust: simple dashboards, clean definitions, fewer vanity metrics
Engagement options
- Advisor Mode: weekly call + async reviews
- Hands-on Lead Mode: I drive the plan and lead execution with your team
- Sprint Mode (4–6 weeks): solve one bottleneck (CAC, conversion, retention, marketplace scale)
What I won’t promise
No “magic frameworks.” If we can’t measure it, we won’t pretend it’s working.
GainScale's Growth Marketing Services
Best for: Mid to Large companies that want strong execution and accountability—without building every capability in-house
Where we help most
- D2C Growth Systems: full-funnel acquisition + CRO + retention
- Marketplace Growth: catalogue/listing hygiene, efficiency, scale, operating model
- Marketing Analytics & BI: dashboards, insight mining, performance diagnosis
- Brand + Performance Alignment: so creative and media aren’t fighting each other
- Lead Generation: demand capture, lead quality improvement, nurturing, and sales-ready pipeline growth.
What “done well” looks like
A clear plan, owners, weekly reviews, and documented learnings—so performance improves over time, not just this month.
Portfolio
Frequently Asked Questions
A marketing consultant helps businesses improve positioning, customer acquisition, and marketing performance. They identify growth opportunities, develop strategies, and guide teams to achieve measurable business results.
I work with startups, D2C brands, marketplaces, edtech companies, and consumer businesses. My focus is helping growth-stage companies build scalable marketing systems and improve business performance.
Marketing consultant services include marketing strategy, positioning, growth planning, campaign optimization, analytics, and team leadership. These services help businesses build scalable and measurable marketing systems.
A business growth consultant identifies opportunities to improve revenue, marketing efficiency, and customer acquisition. They align business goals with practical marketing strategies for sustainable growth.
A strong digital marketing strategy aligns every marketing channel with your business goals. It helps improve customer acquisition, optimize budgets, and create sustainable long-term growth.
A digital marketing agency executes your digital marketing strategy across SEO, paid media, content, and analytics. It helps businesses generate qualified leads, improve conversions, and scale marketing efficiently.
You should hire a marketing consultant when growth slows, customer acquisition costs increase, or your team needs experienced strategic leadership to improve marketing performance.
A digital marketing consultant focuses on online channels like SEO, paid ads, and analytics, while a marketing consultant may also advise on brand strategy, positioning, and broader business growth.
Yes. Marketing consultant services help startups build clear positioning, prioritize the right marketing channels, and establish scalable growth systems without hiring a full-time marketing executive.
A business growth consultant improves marketing by identifying bottlenecks, optimizing customer acquisition, refining strategy, and helping teams focus on the highest-impact growth opportunities.
Let's Talk
Whether you are exploring a fractional marketing lead, or you want to discuss a GainScale project, fill the form here and I will get in touch.
pushkar.karn@gainscale.co
9902-911-988
DM on LinkedIn
Pushkar Karn